Parallax launches a new website for Roomzzz Aparthotels

We’re delighted to announce the launch of the new website for Roomzzz, a Parklane Group brand. Parallax has been working with The Parklane Group for a number of years now, previously building IconInc and Leeds Golf Centre. Their brand, Roomzzz, is a shining star in their portfolio and is fast becoming a household name.

Overhauling a tired brand

Roomzzz had become a tired brand with a poor website user experience, combined with a creaky booking engine and dated CMS. This was having a detrimental effect on their SEO and conversion rates. We were hired to turn it all around.

Working alongside our brand partners, Glorious Creative, we created a unique design that would differentiate Roomzzz from the competition, ensuring they stood out in a traditional and dull hotel marketplace.

Creating a conversion focused website

The website needed to use a combination of the illustrations and photography to ensure visitors got a true reflection of the brand and the quality of the Aparthotels. We used our proven UX process to ensure the content matched the user need for all customer groups, was easy-to-use and improved conversion.

It’s early days, but the results are already very promising. With many new Roomzzz locations being launched in the coming years, this is the start of an exciting journey.