Pure Dairy Free does GBBO - #bakedairyfree
Great British Bake Off is finally back on telly – which means it’s baking season! With all these delicious treats popping into offices around the country, we had to join the fun.
We’re proud to announce the launch of an exciting new campaign for our client Pure Dairy Free, called #BakeDairyFree.
Baking is something everyone should be able to enjoy, and food allergies shouldn’t prevent you from the pleasure of eating those delicious baked goods. Pure Dairy Free aims to introduce healthy ingredients into everyday cooking and baking. To help promote this, we’ve launched a competition with the premiere of GBBO. We’re getting baking lovers across the UK involved by submitting their favourite dairy free masterpiece online.
The challenge asks people to bake a dairy free treat, take a picture and upload it via social media (or email) with the hashtag #bakedairyfree. We’ve had fantastic entries so far!
The Grand Prize for the competition is a baking kit worth over £1000! We’ve put together a prize even Mary Berry and Paul Hollywood would be envious of!
To keep up with weekly GBBO episode excitement; there’s also a Weekly Spot Prize Winner chosen by our Queen Baker (QB is to be revealed at the end of the competition); the more you bake, the better your chances are at winning!*
Congratulations georgiaadolpho</a>, our Queen Baker chose you as this week's spot prize winner! <a href="http://t.co/imkRg8ZwdR">pic.twitter.com/imkRg8ZwdR</a></p>— Pure Dairy Free (puredairyfree) August 20, 2015
The campaign landing page not only highlights entries and prizes, but there’s also a campaign blog which takes inspiration from the latest episodes of GBBO. Each week we turn GBBO baker recipes into dairy free versions using the Pure Dairy Free alternative. We’ve also added general baking tips and ideas for taking great food pictures. Next month we have a few guest food bloggers sharing recipes and tips straight out of their kitchens!
If you’re planning on baking some delicious dairy free treats, make sure to share them with the hashtag #bakedairyfree for your chance to win.
Pure Dairy Free has a range of 3 vegan, vegetable-based spreads, they’re free from dairy and all artificial preservatives. Their spreads have less salt and more vitamins (D, E, A and B12).
*Competition T&Cs apply.