easyGym's newest gym launch is a huge success

At Parallax we pride ourselves on achieving our clients’ business goals, whether it be increasing sales or reducing churn we spend the time to learn about their business and apply strategic thinking and our experience to deliver what we set out to.

For a while now we’ve been working with easyGym, a chain of high tech, spacious, and quality gyms that are unbelievable value for money. It’s the low cost gym model but with top level Precor equipment and free group personal training thrown in for good measure.

easyGym’s newest gym launches in East Ham

Recently easyGym launched in East Ham in Newham, London. They set us an ambitious member number launch target to get them up and running and making profit from day one. We carefully planned and executed a campaign based around social media, SEO and advertising to get the local public to first become aware of the new gym and then convince them to join before it opened.

It’s quite a challenge to convince people to sign up to a gym–even if it is a no contract one–without letting them see inside. Even harder because of the legacy website we inherited (more news on this to follow soon!) which has a very restrictive CMS. Our solution was to create something that allowed us to showcase the best bits of the new gym by combining great imagery and interactive content which led user down to a conversion path. They must have liked what they saw as the memberships started coming in fast!

You can see the beautiful interactive microsite we created, and luckily we were even awarded an honourable mention by Awwwards. If, like many, you’ve been crying out for a good gym near me then hopefully an easyGym will spring up nearby soon.