Parallax Launch New Ecommerce Website for CCTVdirect
Over the past few months we’ve been working on one of our most ambitious projects to date. We’re incredibly excited to announce the launch of a brand new ecommerce website for CCTVdirect.
CCTVdirect have been selling industry leading CCTV systems to businesses across the UK since 2002, providing the perfect security solutions for customers and ensuring that service expectations are always exceeded.
They approached Parallax with the objectives of relaunching their online store in order to increase sales to new customers, whilst encouraging trade users to move towards purchasing online rather than over the phone. We were more than happy to take on the project!
Design, Development and Experience.
After a lengthy scoping process that helped us to understand existing processes, customer behaviour, as well as strengths, weaknesses, and opportunities, we began to work on the design and user experience of the website.
We designed the website with a very simple UX that allows visitors to easily find what they’re looking for, as well as being responsive so that anybody can make a purchase, whether they’re sat in the office on their computer, or out on site using their iPhone. Visitors can simply select the products they need by sorting through categories, configure them to the necessary requirements, not forgetting the added ability to download custom specification sheets that can be customised with their own branding which can then be distributed to customers.
Payment Process
As CCTVdirect receive hundreds of high value orders each month, we needed to develop a robust, secure ecommerce experience. As always, we developed the website using our own CMS Expose, but this time we needed to take it a step further. After looking at a few different shopping options, we developed a completely bespoke ecommerce platform within Expose that was exactly tailored to their requirements.
To make payment transactions super easy, we integrated Stripe into the new store. We’ve used Stripe as a payment gateway for several other clients previously and it’s proved to be the perfect solution for CCTVdirect.
We created an intuitive account area of the store to allow CCTVdirect’s professional trade customer base to easily update their personal information and billing details, know who their account manager will be, see available credit, and sort any returns.
The Future
We’re really excited about the launch of the new CCTVdirect website and we’ll be working with them in the future to continue to refine their whole shopping experience and ensure that customers have the best experience possible.
To visit the CCTVdirect website head over here. To learn more about what our digital agency can do for you, check out our services.