Parallax Launch New Website For Onyx
Parallax are proud to announce the launch of a brand new website for Onyx.
Onyx offer IT solutions to organisations across the UK including Edinburgh Airport, The Stobart Group and DFS. With five of their own state of the art data centres, Onyx provide powerful colocation, cloud hosting, cloud backup and managed service solutions to some of the UK’s biggest names.
Parallax were approached by Onyx to design and develop a new website that would kick off their 2014 with a bang, increasing sales, overall traffic and improving search engine rankings.
Jack Sails, project manager on the Onyx website development said:
The new Onyx site has provided a real breath of fresh air for the business and the way they want to be perceived. Their existing website was outdated and hard to navigate, making it difficult for users to find the information they needed. We also had an issue with an inconsistent visual language, making it difficult to learn about the many services they provide. We needed to make sure that their new website reflected the excellent work that they do, made it concise and easy to understand for their customers, and will help them to meet their overall business objectives going forward.
Design and Development
With a great user experience at the heart of the design, the Onyx website is strides ahead of the competition. We created an icon set to bridge the understanding of technical terminologies and practical use to help potential customers understand and recognise concepts that might otherwise seem complicated. The iconography helped to illustrate the services that Onyx offer in a clear and visual way.
Of course, being a hosting company, it only seemed right that Onyx’s new site was hosted on their own impressive infrastructure. We arranged to host a copy of Expose on a dedicated server at Onyx, and then added a Varnish cache on top (we add this to all of our sites). This has made the Onyx site blisteringly fast!
Key Photography
As well as the bespoke iconography, powerful photography has been used throughout the website. The use of engaging imagery helped to strengthen Onyx’s values and reflects the company’s overall positioning. We travelled to Edinburgh to visit one of Onyx’s data centres to take some professional photography to include as part of the website’s visuals.
Phase two is on the way
It doesn’t end there with the launch of the Onyx website, Parallax are immediately going to begin developing phase two of the website. Phase two will include real-time data centre statistics for each location providing visitors with updates of how the data centres are performing.
An ongoing relationship
In addition to the launch of phase two, Parallax are also working with Onyx in an ongoing digital marketing campaign. Watch this space for updates!