Digital Marketing: Engaging Audiences With Interactive Content

Here in the content team at Parallax, we work on a range of digital marketing initiatives for B2B and B2C businesses on regional, national and international scale.

Getting to the heart of each client’s business objectives and understanding how different industries operate from a digital marketing perspective is a fantastic challenge.

Throughout 2013 we saw the use of content marketing grow as more brands explored the power that interactive content such as infographics and video can have when it comes to spreading a message or raising brand awareness.

2013 demonstrated how quality curated content can help a brand go viral. The concept of storyselling was born. Consumers have never wanted to be sold to, they want to be engaged and entertained. This might be by providing interesting insight, or by making the potential customer laugh or cry. Digital marketing content needs to render an emotive response and provide value.

Here we’ve created a showcase of some of our favourite pieces of content that we’ve worked on for our digital marketing clients.

NSF Health Sciences – Handwashing Information for the Pharmaceutical Industry